A New Chapter for Freedom Finance
Just 12 months after arriving as Freedom Finance’s new CEO, Emma Steeley yesterday announced a dramatic rebranding for the company. The consumer lending marketplace will now be called Aro (pronounced “arrow”) a move that Steeley said marked a “new chapter” for the company.
Steeley expressed her gratitude towards the amazing team that has delivered so much in the months leading up to this rebranding. Aro aims to deliver personal credit solutions 24-7, enabling B2B partners to help their customers meet their financial objectives like never before through the use of new personal credit matching data intelligence.
Aro: A Key Player in the Market
Aro works with over 100 consumer lenders, mortgage lenders, credit card providers, and car finance brokers, acting as a credit broker on their behalf. The marketplace is also embedded by notable brands such as Argos, Asda, The Co-Op Bank, RAC, and the Very Group, all of whom use Aro to offer lending options to their customers.
Steeley acknowledged the increasing relevance of Aro’s services in today’s market, thanks to the embedded finance revolution. She also expressed her eagerness to build on the hard work of former CEO Brian and unlock Freedom Finance’s tremendous potential with his continued support.
