A New Beginning for Freedom Finance
Emma Steeley, the CEO of Freedom Finance, announced yesterday a major rebranding for the company. The consumer lending marketplace will now be known as Aro (pronounced “arrow”). Steeley referred to this change as a “new chapter” for the company.
Steeley expressed her gratitude to the dedicated team at Freedom Finance who have worked tirelessly leading up to this rebranding. Aro aims to provide personal credit solutions around the clock, ensuring convenience for their customers. With their new personal credit matching data intelligence, Aro empowers their B2B partners to help their customers achieve their financial goals.
The Partnership and Influence of Aro
Aro collaborates with more than 100 consumer lenders, mortgage lenders, credit card providers, and car finance brokers. Acting as a credit broker on their behalf, Aro offers a comprehensive marketplace where customers can find suitable lending options. Notably, Aro’s marketplace is integrated with prominent brands like Argos, Asda, The Co-Op Bank, RAC, and the Very Group, allowing them to provide lending services to their customers.
Steeley recognizes that the rise of embedded finance revolutionizes the relevance of Aro’s services in the current market. She is enthusiastic about building upon the foundations laid by former CEO Brian and unlocking the immense potential of Freedom Finance with his continued support.
