eToro Sponsors Women’s Football Teams
eToro, a trading and investment platform, has announced sponsorship deals with several women’s football teams including Arsenal, West Ham, Crystal Palace, and Everton. The aim of these sponsorships is to tap into the rise of female investors and increase eToro’s presence in women’s sport, especially in the Women’s Super League. The Covid pandemic has led to a 33% increase in the proportion of female eToro clients. The sponsorship will provide the opportunity for the clubs to connect with the rapidly-growing retail investor community in the UK.
eToro’s Footprint in Sport Sponsorship
This new sponsorship deal expands eToro’s presence in the world of sport sponsorship. They recently formed a partnership with Premiership Rugby and also have sponsorship deals with AS Monaco, Aston Villa, and Newcastle football clubs. Stephanie Wilks-Wiffen, director of marketing at eToro, stated that eToro’s presence at women’s games will support the continued growth of the women’s football community.
Growth in Women’s Football
eToro’s extended partnership with Arsenal is a testament to the growth of women’s football. Juliet Slot, Arsenal’s chief commercial officer, emphasized the increasing crowds and support from commercial partners in new areas. Slot believes that collaboration is essential for sustainable growth.