Revolut Climbs in UK’s Most Valuable Brands Ranking
This year has been challenging for Revolut as it continues to pursue a banking licence in the UK while facing delays in releasing its results. However, despite these obstacles, the fintech company has managed to strengthen its brand value. According to Kantar’s recent ranking, Revolut has climbed two spots to secure the 13th position among the UK’s most valuable brands.
Impressive Ranking in Financial Services
Revolut’s brand value of $5.119bn for 2023 has also positioned it as the third highest-ranked financial services company in the UK. HSBC and Barclays precede Revolut, occupying the second and eleventh spots, respectively.
Revolut Shaking Up the Banking Industry
Revolut is widely recognized as one of the UK’s most valuable fintech companies. Antoine Le Nel, Revolut’s vice president of growth, stated that the brand valuation series conducted by Kantar provides a comprehensive understanding of the brand value ecosystem in the British market. By considering both financial data and qualitative customer research, the study evaluates consumer attitudes towards brands and their relationships with them. Revolut’s disruptive presence in the banking industry is evident as it remains the only fintech company in the top 15.
Brand Refresh and App Update
Revolut recently underwent a brand refresh with the launch of its latest app update, ‘Revolut 10’. This update introduced a new logo and app interface, aiming to encourage more users to utilize it as their primary bank account.
Recognized as a ‘Great Place to Work’
Revolut received the certification as a ‘Great Place to Work’ this week, earning the prestigious status in eight countries, including the UK. The fintech company’s global headcount now reaches 7,500, with a majority based in the UK, India, Portugal, and Poland.
Fostering Workplace Culture Through ‘Value Based Behaviours’
Revolut is renowned for its ‘Get Sh** Done’ and ‘Never Settle’ attitude. Earlier this year, the company formed a dedicated team to address workplace culture, introducing ‘value based behaviours’ to further enhance employee satisfaction and productivity.
