Transforming Marketing Approaches
Four months after its official launch from stealth mode, Typeface, an AI-based platform, grants users the power of utilising their proprietary data to create promotional materials. The company’s recent announcement of a Series B funding round shows its incredible boost of receiving $100 million, kicking its valuation up to a stunning one billion.
Spearheading the funding round was Salesforce Ventures. Other existing investors, including Lightspeed Venture Partners, GV, and M12, took part in the significant financing milestone. This funding development followed the recent partnerships of Typeface with Salesforce and Google Cloud to incorporate its AI features in popular digital applications like Google Docs, Google Drive, Gmail, and Salesforce’s marketing chatbot, Marketing GPT.
Leveraging AI for Marketing
With Typeface, business enterprises feed their brand’s data into a licensed AI model like OpenAI’s GPT-4, Stability AI’s Stable Diffusion 2.0, or Google’s Vertex AI. An advanced training using this data enables the platform to learn and create brand-specific content that can range from customized images, product photos, blog posts, to Google ads and even LinkedIn job postings.
Image Studio: Reinventing Content Creation
Typeface’s recently launched Image Studio feature empowers users to create or edit product photos through textual prompts, all without the need for a professional studio or photoshoot.
Risks and Challenges
A high probability of content infringement remains a risk due to the use of third-party AI models trained on public data. However, Typeface has incorporated safety filters like plagiarism and authenticity checkers to mitigate these risks.
With incoming funds from the recently closed Series B, Typeface aims to expand its team and develop novel products to automate other business functions, including customer service.